Before sharing an identity document or requesting a withdrawal, you should understand why that information is needed and how it is handled. Shamo Bet respects your privacy and is committed to protecting personal information. We collect account, verification, payment, activity and device information to operate services, protect accounts and meet applicable requirements. For questions about Shamo Bet personal data, use Contact Us.
This policy covers the website, mobile version, app where available, account services, sports betting, live betting, games, Keno, bonuses, payments, support channels and communications. It applies to registered players, browsing visitors and people who contact support before registering, whether in Addis Ababa or elsewhere in Ethiopia. “Personal data” means information that identifies you or can be linked to you. “Processing” means collecting, using, storing, sharing or deleting it.
Who We Are
Shamo Bet is the service brand through which the website operator provides online betting and gaming for eligible adult users in Ethiopia, subject to applicable Ethiopian laws and regulations, relevant license conditions and regional restrictions. Read About Us for operator identification and License & Regulation for published regulatory information. Users should verify the current licensing and regulatory status; this policy is not evidence of approval by a competent authority.
Information We Collect
The information involved depends on your interaction with the service. Browsing does not require the same account-holder information as registration or a withdrawal. Collection should be limited to what is needed for lawful, security, operational and regulatory purposes.
- Account data: name, phone number, email, date of birth, username and password-related security data.
- Verification data: identity documents, age-check results, customer due diligence information and fraud-prevention records. KYC means “Know Your Customer”: checks used to establish identity and eligibility.
- Transaction data: deposits, withdrawals, payment method details, payment authorization records, balance history and bonus activity.
- Betting and gaming data: bets, odds, results, live betting activity, Keno entries and game sessions.
- Technical data: IP address, device type, browser, operating system, app version, cookies and log files.
- Communication data: support messages, complaints, emails, chat logs and call information, including recordings where applicable and appropriately notified.
- Responsible gaming data: limits, self-exclusion requests, relevant risk indicators and account restrictions.
Do not send unrelated sensitive information. Submit verification documents only through a confirmed, authorized service channel, not an unsolicited message or unfamiliar upload link.
How We Use Personal Data
We use information to create and manage accounts, confirm identity and age eligibility, protect login access, process deposits and withdrawals, and settle bets, winnings, bonuses and promotions. For example, a withdrawal check may compare account-holder information with payment records to confirm that the request is authorized.
Betting account data can also help identify multiple accounts, payment abuse, bonus abuse, fraud or suspicious betting patterns. A security review may consider transaction history alongside device records; an unusual signal alone does not explain every account decision.
Other purposes include improving the website, app, games and support; handling complaints; sending important service notices; supporting responsible gaming controls; and meeting applicable legal, tax, accounting, anti-money laundering, licensing and regulatory duties. Marketing is sent only where allowed, with available opt-out options. Stopping marketing does not stop essential payment or security notifications.
Legal Basis / Lawful Reasons
Processing may be necessary to provide requested services, comply with legal obligations, protect users and the platform, prevent fraud or resolve disputes. Consent may be required for particular activities, such as certain marketing or tracking. The lawful reason depends on the purpose and applicable requirements; not every activity relies on consent.
You may ask which reason applies to a particular use of your information. Our compliance team should confirm the relevant grounds and requirements for that processing. Withdrawing consent does not necessarily require deletion of records retained under another lawful obligation.
Cookies and Tracking
Cookies are small files stored on your device. Cookies and similar technologies may keep a session active, protect accounts, remember preferences, analyse traffic, improve page performance and support marketing measurement where permitted. Some are necessary for services to function; optional technologies may require your choice or consent.
See the Cookie Policy for further details. Browser and app controls can differ: blocking browser cookies may interrupt login, while app permissions may need separate adjustment in device settings.
Data Sharing
Shamo Bet does not sell personal data as a product. Necessary information may be shared with third-party service providers—outside businesses that perform specific functions for the platform—including:
- Payment processors and identity verification or KYC providers.
- Hosting, cloud infrastructure, analytics and security providers.
- Customer support tools and professional advisers.
- Regulators, law enforcement or courts where disclosure is legally required.
Access should be limited to the purpose of the disclosure and protected through appropriate confidentiality, security and contractual requirements. A provider handling a payment does not automatically need your complete betting history. Some recipients may also have their own legal duties governing the records they receive.
International Transfers
Some service providers may store or process information outside Ethiopia. Where this occurs, transfers must follow applicable legal requirements and suitable safeguards. These may include contractual protections and checks on the recipient’s security arrangements. You can ask about international processing relevant to your information; no particular destination is assumed in this policy.
Data Storage and Retention
Records are kept only as long as necessary for account operation, financial records, dispute resolution, fraud prevention, responsible gaming and applicable legal or regulatory requirements. Retention depends on the record type, its purpose and any outstanding investigation or obligation.
Closing an account does not automatically erase transaction records or self-exclusion information. When retention is no longer justified, information should be securely deleted or anonymised so it cannot reasonably be linked to you. Backup copies may remain until their scheduled replacement or deletion.
Security Measures
Shamo Bet data protection requires reasonable technical and organisational measures. Depending on the system and risk, these may include encryption where appropriate, access controls, secure login systems, security monitoring, backups, fraud detection, staff confidentiality and internal procedures. No website, app or transmission method is completely secure.
For Shamo Bet account security, use a unique password and protect your phone and email account. Access Shamo Bet login through the verified website. Before installing an app or APK, confirm its source through an official communication channel; an unofficial download may expose your credentials or documents. Report unexpected access or payment activity promptly.
User Rights
Under applicable data protection laws, you may have rights to request access, correction, deletion, restriction, objection or information about processing. Requests concerning Shamo Bet player information may require proportionate identity verification to prevent disclosure to someone else.
- Step 1: Contact support through the official website and identify the privacy request.
- Step 2: Explain which information or processing you want reviewed, without sending a password or one-time code.
- Step 3: Complete any necessary identity check and ask how to follow up on the response.
Some requests may be limited where records must be kept for legal, financial, security or regulatory reasons. Ask for the reason if a request cannot be fulfilled and for the applicable complaint-handling procedure.
Age Restrictions and Children’s Data
Services are intended only for eligible adults. Shamo Bet must not knowingly collect personal data from underage users. If a parent, guardian or user believes such information was submitted, contact support so it can be investigated and appropriately handled, including any necessary account restriction. Consult the Age Restriction Policy for eligibility requirements.
Responsible Gaming and Account Restrictions
Account activity, limits, self-exclusion requests and relevant risk indicators may be processed to support responsible betting measures and enforce platform rules. Some information may need to remain after closure to prevent excluded users from reopening accounts. These controls do not guarantee that every sign of gambling-related harm will be detected. See Responsible Gaming for available support and controls.
Terms, Bonuses, and Payments
Shamo Bet privacy rules work alongside the Terms and Conditions, bonus rules, payment checks and anti-fraud controls. Before registration or payment, compare available methods using published verification requirements, transaction limits, fees, processing times and support channels—not assumptions about speed or convenience. A deposit method and withdrawal procedure may require different checks. Review bonus conditions before claiming an offer, because eligibility reviews may involve account and activity records.
Updates to This Policy
This privacy policy in Ethiopia may be updated when services, laws, security practices or processing activities change. Where required, significant changes will be communicated through appropriate service channels and any necessary consent requested. Review the current policy when changing how you use the service, and ask support about any change you do not understand.
Author: Dereje Alemayehu
Dereje examines betting terms for inconsistencies across registration, payments, withdrawals, bonuses, settlement rules, and account restrictions. He preserves material caveats and requests clarification when official pages conflict. Simplified promotional summaries never replace the complete conditions in his reviews.